Advertising

Advertising

Introduction

The medical journal accepts advertising in accordance with strict ethical and professional standards, in compliance with the recommendations of the Committee on Publication Ethics (COPE) and international regulations on transparency and conflicts of interest. The primary purpose of these guidelines is to ensure that advertising content adheres to the values of integrity, transparency, and respect for the medical and scientific audience.

1. General Principles

Advertising must be clearly distinguished from editorial content and must not interfere in any way with the editorial process or the scientific quality of the journal.

The publication of misleading, unethical, or scientifically unfounded advertising material is not allowed.

All advertisers must comply with applicable national and international regulations for advertising in the medical and pharmaceutical sector, including the provisions of the World Health Organization (WHO) and local regulatory authorities.

Advertising does not influence the journal’s editorial policy in any way.

2. Advertising acceptance and approval

The editorial office manager reserves the right to approve or reject any advertising material at their discretion, always in accordance with the ethics and mission of the journal.

Advertising is evaluated to ensure that it:

  • Does not contain claims that lack credible scientific evidence.
  • Does not promote unethical or illegal practices or products.
  • Does not present conflicts of interest that could compromise the journal's independence.

3. Transparency and advertising identification

All advertisements must be clearly identified as such. The use of design, format, or language that may create confusion between advertising and editorial content is strictly prohibited.

Advertisements must not contain implicit or explicit references suggesting endorsement by the journal or its editorial board.

4. Prohibited content

Advertisements will not be accepted if they:

  • Promote products or treatments not approved by the relevant regulatory authorities.
  • Contain false, exaggerated, or unsupported claims that lack verifiable scientific data.
  • Promote discrimination, violence, or offensive content toward any group or individual.

5. Conflicts of interest

The journal ensures complete separation between the editorial team and advertisers to avoid any undue influence.

Advertisers must declare any relevant conflicts of interest related to the proposed advertising content.

6. Periodic review

Advertising acceptance guidelines are subject to periodic review to ensure alignment with international ethical standards and best practices.

Any updates will be communicated to advertisers and published on the journal’s website.

7. Complaint procedure

Complaints regarding advertising published in the journal can be submitted to the editorial office for an impartial review.

The editorial board is committed to reviewing all reports fairly and promptly, taking necessary measures to correct any violations.

8. Compliance with COPE standards

The journal is committed to:

  • Applying COPE guidelines regarding advertising ethics.
  • Promoting transparency, fairness, and editorial independence in all interactions with advertisers.